Privacy Policy

Last updated: September 29, 2026

1. Information We Collect

Depending on how you use our website and services, we may collect information that you provide directly to us, including:

• First and last name
• Email address
• Phone number
• Vehicle preferences and vehicle information
• Whether you have a trade-in
• Preferred monthly vehicle budget
• Employment status
• Housing status, including whether you rent or own
• Whether you are a Canadian citizen or permanent resident
• Information you provide when contacting us or making a vehicle or financing inquiry
• Your communication and marketing preferences

We may also automatically collect certain technical information when you use our website, such as browser and device information, pages viewed, interactions with the website, and cookie or similar technology data.

2. Vehicle and Financing Inquiries

When you submit our finance application or another vehicle inquiry, we use the information you provide to respond to your request, understand your vehicle and budget preferences, communicate with you about your application or inquiry, and assist with the vehicle purchasing or financing process.

Submitting information through our website does not guarantee financing, credit approval, vehicle availability, or the terms of any financing arrangement. Additional information may be required before a financing application or vehicle transaction can be completed.

3. How We Use Personal Information

We may use personal information to:

• Respond to vehicle, financing, trade-in, and other inquiries
• Contact you regarding an application or request you submitted
• Provide and improve our website, services, and customer experience
• Understand how visitors use our website
• Maintain the security and proper operation of our website
• Maintain business and administrative records
• Comply with applicable legal and regulatory requirements
• Send promotional or marketing electronic communications where you have provided the required consent or where otherwise permitted by law

4. Sharing and Service Providers

We may disclose personal information to service providers and other organizations that assist us in operating our website, managing inquiries, providing technology and communications services, analyzing website usage, preventing fraud or abuse, and supporting our business operations.

Where necessary to respond to a financing request or facilitate a vehicle financing process, information may also be disclosed to appropriate financing, lending, or related service providers. The information ultimately required and the handling of information by those organizations may be subject to their own privacy practices and requirements.

We may also disclose information where required or permitted by law, including in response to lawful requests from courts, regulators, law enforcement, or other authorities.

We do not sell personal information to third parties for monetary consideration.

5. Cookies, Analytics and Similar Technologies

Our website uses cookies and similar technologies for website functionality, security, analytics, and related purposes. We use Google Analytics through Google Tag Manager to help us understand website usage and performance. Our website uses consent-management technology to communicate applicable consent choices to supported services.

For more information about the cookies and technologies used on this website and the choices available to you, please review our Cookie Policy.

6. Google reCAPTCHA

We use Google reCAPTCHA to help protect forms and our website from spam, fraud, and automated abuse. When reCAPTCHA is used, certain technical information may be processed by Google in accordance with Google’s applicable privacy terms and policies.

7. Electronic Communications

If you consent to receive promotional electronic communications from Car Guys Canada, we may contact you regarding sales, promotions, offers, or other marketing communications. Marketing consent is optional and is not required simply to submit a finance application.

You may withdraw your consent to receive marketing communications using the unsubscribe mechanism provided in the communication or by contacting us. Withdrawing marketing consent does not prevent us from sending communications that are reasonably necessary to respond to or administer a request, application, transaction, or existing business relationship where permitted by law.

8. Retention of Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to administer our business and customer relationships, and to meet applicable legal, regulatory, accounting, security, and record-keeping requirements. Retention periods may vary depending on the type of information and the reason it was collected.

9. Safeguards

We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information we handle. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

10. Your Privacy Choices and Requests

Subject to applicable law, you may request access to or correction of personal information we hold about you. You may also withdraw consent to certain uses of your information, subject to legal, contractual, or other applicable restrictions.

You may also manage available cookie and privacy preferences through the privacy controls provided on our website.

11. Third-Party Websites and Services

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and Car Guys Canada is not responsible for the privacy practices of third-party websites or services.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, or legal requirements. The updated version will be posted on this page with a revised “Last updated” date.

13. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact us: